Apex is Creating a New Market with
Patent-pending CurlRelax
Partner with Us to Trailblaze Curly Hair Treatment Market
TM
Angel Investors, Philanthropists and Research Centers
are Invited to Join Us in this Endeavor
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Together we will take CurlRelax to the market to meet our customers
needs, wants and expectations.
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CurlRelax will be developed and manufactured using the services of contract research and manufacturing organizations (CRO & CMO).​
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Curly/coily Haircare Concerns: an omnipresent problem
that needs a viable solution
In today’s fast-paced beauty market, curly hair straightening treatment continue to use decades-old topical harsh lye and no-lye hair straighteners, texturizing treatment, and keratin treatment that uses formaldehyde.
Alternatively, women with curly hair embraces the beauty of their natural hair, but it is a high maintenance hair style that impact the washday frequency resulting in a love-struggle relationship. Wearing breads can damage the hair roots resulting in traction alopecia and bold spots.
An online survey and data analysis of the concerns of tight curl hair type (Type 4) was published in 2023 (the Texture Gap White Paper) and found that they are underserved and underrepresented with high level of dissatisfaction; the majority would consider switching from their current brands. Lack of research and product development forced them to make suboptimal choices; their relationship with their hair is complicated: many of them are tired of all the easy haircare advertisements they’ve been fed. What is at stake are hair fall (alopecia) and the systemic health cost that are difficult to address.
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The above-identified concerns validate the demand for a new product ideas! To create the tailored product of tomorrow, brands must start listening and deeply understand these concerns, and think outside the box. And this is what we achieved!
Curly/coily Hair Market Opportunity
CurlRelaxTM offering is creating new Market Space that meets customer demand for healthy herbal glamour and beauty that drives for less chemical damage and side effects. Due to its safety and ease of use the value delivered will be fundamentally superior to existing curly hair relaxing offerings and products. Our early customer will be women with unmet needs for a low maintenance hair styling and care and easier washday. As the tremendous benefits of CurlRelaxTM hair routine and the desirable look and feel will be established more ladies will be attracted to this invention younger age groups can be treated. Many male customers will find this invention worth trying and will adopt the product.
The global hair straightening cream market is anticipated to deliver lucrative opportunities for businesses, which include acquisitions, partnerships, collaborations, product launches, and agreements during the forecasted period 2023-2030 (Virtue Market Research).
In 2017 Sundial Brands, founded by Dennis and his mother, were acquired by Unilever.
In 2014 Mille Organics Brands, founded by a registered nurse wife and husband was acquired by Procter & Gamble.
Currently available product are designed for topical use. CurlRelax is the first and only ingestible hair relaxing and nourishing brand.
Why Now is the Time for CurlRelax: Natural Beauty Without Compromises
The beauty industry has come a long way, and the rise of social media has transformed it in ways that were unimaginable just a few years ago. Consumers are focusing on their look now more than ever. Hence, the beauty industry continued to boom, and a massive growth opportunity is happening in the thriving curly hair market.
Now the curly hair treatment market demands natural products driven by rising awareness regarding the harmful effects of synthetic ingredients.
Time is precious and simplifying the wash day routines and cost is something to aspire to! Apex invented CurlRelax to simplifies the wash day routines and day-to-day care, rescue the hair shaft from dryness and damage, and meets customer aspiration for a safe herbal hair relaxing treatment that act from within.
CurlRelax is about finding styles that requires minimal upkeep and are super easy to maintain, a strategy that allows you to cherish your hair without feeling tied down by an exhaustive routine. you will love your new low maintenance hair care routine and gorgeous new look!
Shutterstock licensed photo
Better Together to Make Big Ideas Happens: Partnering with Angel Investors and Philanthropist
To take CurlRelax from the lab to the market, our plan is to partner with angel investor(s) who share our vision and entrepreneurial spirit to serve the Black community.
We are searching for angel investors with skills and interest that compliment our own and will bring resources, expertise and business network to our company. Together we will plan and run the business and achieve long-term success.
By combining our complementary abilities, we can successfully bring CurlRelax to the market, reaching a wider audience, better meet the needs and preferences of our targeted market, and driving growth.
We are open for discussing other options of acquisition and licensing.
Contract Development and Manufacturing of CurlRelax
TM
The hottest trend for startups is to use contract research & manufacturing services (CROs & CMOs)
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CurlRelax is a cosmeceutical product claiming relaxation of the curly hair follicle and improved nourishment.
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In the USA, cosmeceuticals are regulated under the FDA Act and are marketed as over-the-counter (OTC) “drugs”.
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An example of OTC drug is hair shampoo claiming dandruff treatment.
Creating a new FDA regulated cosmetic is a two-step process:
1- development and labelling
2- followed by commercial brand manufacturing based on the information provided by the inventor.
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For the cost-effective, fast-track creation of CurlRelax, Apex plan is to use the services of a CRO specialized in the field of herbal cosmetics. CROs have the resources and regulatory expertise necessary to address the development stage by planning, preparing and executing an efficient product dossier to maximize the possibility of label success submission to the FDA.
The information generated is important for product derisking and claim validation of our branded over-the-counter CurlRelax product. This one-time CRO service will facilitate further upscaling production.
For the commercial scale production of the finished brand, a CMO services are required. CMOs have the resources and capabilities to manufacture the finished CurlRelax brand, based on our patent-pending invention; compliant with FDA regulatory requirements.
